{"id":1050,"date":"2022-02-02T19:06:28","date_gmt":"2022-02-02T18:06:28","guid":{"rendered":"https:\/\/ambsantasede.esteri.it\/news\/dall_ambasciata\/2022\/02\/italy-is-simply-extraordinary-beit-2\/"},"modified":"2022-02-02T19:06:28","modified_gmt":"2022-02-02T18:06:28","slug":"italy-is-simply-extraordinary-beit-2","status":"publish","type":"post","link":"https:\/\/ambsantasede.esteri.it\/en\/news\/dall_ambasciata\/2022\/02\/italy-is-simply-extraordinary-beit-2\/","title":{"rendered":"Italy is Simply Extraordinary: beIT"},"content":{"rendered":"<p style=\"text-align: justify;\">The Ministry of Foreign Affairs and International Cooperation, in collaboration with the Italian Trade Agency (ITA), has launched &#8220;<strong>Italy is Simply Extraordinary: beIT<\/strong>&#8220;, an institutional communication campaign in support of <em>Made in Italy<\/em> in the world.<\/p>\n<p style=\"text-align: justify;\">The campaign pursues two objectives: to tell the international public about Italy, its values and talents, its skills and extraordinary potential in an original and innovative way; to support the internationalization of the supply chains of our production system, expanding and diversifying the foreign markets of reference for small and medium-sized Italian companies.<\/p>\n<p style=\"text-align: justify;\">Within the dedicated portal <a href=\"https:\/\/madeinitaly.gov.it\/en\/\">https:\/\/madeinitaly.gov.it\/en\/<\/a> it is possible to deepen the Italian culture in its multiple aspects: <a href=\"https:\/\/madeinitaly.gov.it\/en\/passion\/\">Passion<\/a>, <a href=\"https:\/\/madeinitaly.gov.it\/en\/creativity\/\">Creativity<\/a>, <a href=\"https:\/\/madeinitaly.gov.it\/en\/heritage\/\">Heritage<\/a>, <a href=\"https:\/\/madeinitaly.gov.it\/en\/style\/\">Style<\/a>, <a href=\"https:\/\/madeinitaly.gov.it\/en\/innovation\/\">Innovation<\/a>, <a href=\"https:\/\/madeinitaly.gov.it\/en\/diversity\/\">Diversity<\/a>. Each section is characterized by different multimedia content such as movies, podcasts, photos and music, as well as scientific-informative contributions. Thanks to the possibility of being consulted in 27 languages and to its user-friendly interface, the portal is a cutting-edge tool for an extraordinary campaign that aims to tell the international public about Italy today, at 360\u00b0.<\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"resource\/img\/2022\/02\/6parolebeit.jpg\" alt=\"6parolebeit\" width=\"450\" height=\"616\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"The Ministry of Foreign Affairs and International Cooperation, in collaboration with the Italian Trade Agency (ITA), has launched &#8220;Italy is Simply Extraordinary: beIT&#8220;, an institutional communication campaign in support of Made in Italy in the world. The campaign pursues two objectives: to tell the international public about Italy, its values and talents, its skills and [&hellip;]","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[],"class_list":["post-1050","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/ambsantasede.esteri.it\/en\/wp-json\/wp\/v2\/posts\/1050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ambsantasede.esteri.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ambsantasede.esteri.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ambsantasede.esteri.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ambsantasede.esteri.it\/en\/wp-json\/wp\/v2\/comments?post=1050"}],"version-history":[{"count":0,"href":"https:\/\/ambsantasede.esteri.it\/en\/wp-json\/wp\/v2\/posts\/1050\/revisions"}],"wp:attachment":[{"href":"https:\/\/ambsantasede.esteri.it\/en\/wp-json\/wp\/v2\/media?parent=1050"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ambsantasede.esteri.it\/en\/wp-json\/wp\/v2\/tags?post=1050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}