The Ministry of Foreign Affairs and International Cooperation, in collaboration with the Italian Trade Agency (ITA), has launched “Italy is Simply Extraordinary: beIT“, an institutional communication campaign in support of Made in Italy in the world.
The campaign pursues two objectives: to tell the international public about Italy, its values and talents, its skills and extraordinary potential in an original and innovative way; to support the internationalization of the supply chains of our production system, expanding and diversifying the foreign markets of reference for small and medium-sized Italian companies.
Within the dedicated portal https://madeinitaly.gov.it/en/ it is possible to deepen the Italian culture in its multiple aspects: Passion, Creativity, Heritage, Style, Innovation, Diversity. Each section is characterized by different multimedia content such as movies, podcasts, photos and music, as well as scientific-informative contributions. Thanks to the possibility of being consulted in 27 languages and to its user-friendly interface, the portal is a cutting-edge tool for an extraordinary campaign that aims to tell the international public about Italy today, at 360°.
